In our last blog, we discussed the power of Search Engine Marketing (SEM) through Google Ads.  This month we will dive into the convenience of running Google Smart Campaigns.

First, what is Google Smart Campaigns? An easier way to manage Google Ads campaigns for busy business owners that have limited time and budgets. Google Smart Campaigns are automated by Google so that it takes less time to build and maintain. Google virtually runs your ads for you.  The program automatically chooses a list of keywords based on a few suggested keywords you plug into the campaign at set-up. Choose your geographic region, follow the prompts to create your ads and you will be up and running in less than an hour.

The downside of the program is that you cannot include negative keywords or utilize extensions. The upside, you can still attract more customers to your website or Google Maps listing, reach customers on desktop computers and mobile devices and review your progress by studying basic stats the program provides. You still have complete control over your budget and can pause the campaigns with a simple click.

If you’re a new business owner with limited funds to hire a marketing agency and have time limitations, we suggest starting with Google Smart Campaigns. Learn more about Google Smart Campaigns today and begin investing to gain new customers and many happy returns.