My team works with business owners and marketing directors every day. All of us are doing our very best to become the “go to” business for our particular product or service. We work tirelessly to produce a great product or provide an exceptional service to our guests and we want them to refer us to their friends and family. This strategy for growth is solid and necessary. It can also be pretty slow, as they may tell their friends about you but if they don’t need your product or service right away… your name will be forgotten. So, you need a plan B and C, ok you need many marketing strategies but let me tell you about one.  I always ask people if they have their business name on their vehicle? Are you all in? Living and breathing your business on a daily? There is arguably no better way to get your business name and logo in front of thousands of people in your local community, if that is in fact your target market. I have my business name splashed across my car big and bold and I’ll get comments on my car nearly every day. I want people to see my car often, recognize our business name and associate it with their community.  Let’s face it we are bombarded with so many messages daily that we simply can’t remember every business we hear about.  Therefore, you really must get your name out there often and consistently for it to be imprinted into people’s memory. Someday when they have a need for a sign or banner, I want to be the first place they think of! Here are a few stats for you to consider:

• In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.

• “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.

• “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates.

Lastly, jump into your car with both feet, all in, and consider some bold vehicle graphics to grow your business!